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This kind of misleading labeling is similar to many other truth-in-labeling disputes involving organic food labeling and the toxic chemical disclosure in the cosmetics and consumer goods industry.It places the burden on the consumer to see through the predatory marketing techniques of a company that is more concerned with sales revenue than the health of its consumers.
If you’re reading this blog, you’re probably already aware that mattresses can be a source of toxic chemical exposure.True, most mainstream commercially made mattresses, including many famous brands, contain a variety of toxic chemicals like phthalates, heavy metals, VOCs, halogenated flame retardants, and chemical waterproofers or antibacterial treatments.A non-toxic mattress is of utmost importance, especially for infants and children.In a July 2010 study performed by the Specialty Sleep Association, 66% of the U. adults surveyed expressed strong concern over the health safety of the products they buy, and over 75% of retailers have had customers ask for natural, organic, or environmentally friendly mattresses.The problem is, because of the intrinsic difficulties related to chain of custody and the control and supervision of processing raw materials and manufacturing the finished product, it is next to impossible to guarantee or certify that a mattress is 100% organic. They’ve seen the trend in consumers wanting more healthy products across the board.You see it in home construction products everywhere, so-called green building products, bio-based foams, low-VOC paints.
You see it in grocery stores in the cleaning aisle, where “green” cleaning products abound.
And you see it in the realm of natural bedding products. I’m talking about the misleading labeling of products termed “natural latex”.
We discussed in our top-viewed article, “Sleep Better Without Metal” why you should not be sleeping on an inner coil mattress or box spring, or sleeping on a bed frame with any metal in it.
The obvious choice for a natural, chemical-free mattress, then, is natural latex.
True, some people do have allergic sensitivities to latex; however, most people who tell me they’re allergic to latex and can’t use a latex mattress are actually allergic to latex, which is made from petrochemicals.
Here’s the shocker: A product containing up to 30% petrochemical synthetic latex can still be labeled “natural latex”.